FIT.CO is a homegrown fitness lifestyle brand focused on empowering our community of women by redefining what it means to be fit in today’s world. Fitness essentials and comfortable activewear designed for the modern woman- or in other words, "babes with busy schedules' that allows women to feel their best everyday. FIT.CO works to inspire, motivate, and build a community for all babes to take that first step to start their fitness journey, and to help those already on their journey towards a more efficient and effective lifestyle for a healthier heart, body and mind.